Following news that Off-White’s Virgil Abloh is redesigning Ikea’s 99 cents blue tote, the home retailer has just announced another elevated collaboration. This time, they’re working with Byredo on home fragrances. Fancy!
The collaboration will launch in 2019. There aren’t many other details, but apparently Ikea’s beloved cinnamon rolls might just inspire a scent, so it’s bound to be good.
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“I feel people just don’t reflect enough when it comes to scent, but smell is a very relevant part of our life and also the home. To collaborate on this idea of ‘invisible design’ with Ikea, getting people to think about smell is very exciting,” Gorham says in a statement. “I enjoy their openness to new ideas and the experimental nature of what we’re doing.”
According to Ikea’s blog, the partnership is all about “exploring a democratic approach to smell.” Translation: the goods, like everything in Ikea, will likely be affordable (note: A Byredo candle typically goes for $80). Perhaps that means you won’t have to be so hesitant to actually light them.
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