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Soo Joo Park is breaking barriers with her latest high-profile beauty gig. Following her partnership with Redken in late 2014, the famously platinum blonde model has now been named the new face of L’Oreal Paris, marking the first time the brand has hired an Asian American model for the position.

Park shared her thoughts on diversity with, saying, “The thing is that I’m Asian, but I’m also Asian-American. And I think growing up in America and having a multicultural background, you know where you stand but you also want to melt into the pot.


(Photo : L’Oreal Paris)

“It’s such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”

We can’t wait to see Soo Joo Park’s L’Oreal campaign!  

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