We’re only a few days into the new year and Rihanna has already announced her latest gift to fans. Sadly, it’s not her long-awaited R9 album—it’s mascara. Nevertheless, we are very thankful.

After closing out 2019 with a range of Snap Shadows, eight six-pan mini eyeshadow palettes that run the gamut from earthy neutral tones to eye-popping pastel shades, Fenty Beauty returned today to announce its foray into a new product category with the launch of the Full Frontal Mascara. As described by the brand, it’s the “ultimate do-it-all mascara designed for a fully exposed lash look” that comes equipped with flat-to-fat brush applicator; the “fat” side picks up most of the product to give your lashes an instant lift, while the flat side works to curl and define.

Fenty Beauty

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Fenty Beauty

It’s easily buildable so you can apply as many coats as you want without fear of clumping or smudging against your Snap Shadows or Vivid Liquid Eyeliners, and its water resistant formula protects you from having your very own Lauren Conrad mascara-tear moment.

Available in a rich black shade named “Cuz I’m Black”—sharing the same name as the Fenty Beauty FlyLiner and a nod to Rih’s infamous tweet—Full Frontal officially makes its debut on January 16 on fentybeauty.com, sephora.com and in Sephora stores. And we still want that album!




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