The story of how 31st State got started is a tale as old as time and involves teenage boys, and hormones.
When Stephanie Capuano’s two sons hit puberty and began experiencing the skin issues that are so common among teens, she wasn’t thrilled with any of the conventional offerings on the shelf. As a mother, she was concerned not only that what her boys were slathering on their faces would work to calm and heal their skin, but also that the ingredients were ones that weren’t scary…or that would disrupt their evolving hormones. So Capuano got to work and 31st State was born.
Named in honor of the Capuano family’s home state and also the state of mind she wanted to instill in everyone using their skincare products — what’s better than a California mindset?! — 31st State is here for all your pesky skin issues, teen or not.
Let’s start at the beginning: How did 31st State come to be?/What issues were your sons dealing with that inspired you to start…
This is only a snippet of a Beauty Article written by Allie White
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