It doesn’t matter in the grand scheme of things for me as a reviewer–it’s not going to make a product perform better or worse (though I’d appreciate brands being more specific with shade descriptions as a whole!). The question is actually inspired by Melt’s recent Amor Eterno launch, which has gotten a lot of praise and commentary from influencers and readers/viewers alike about the story, background, details, etc.

I felt the same way; that it was really nice to see such an authentically done collection as seen in the presentation of the background/story behind the collection to all of the details (packaging, naming, use of Spanish and English throughout, campaign imagery). I wish we saw a little more of this; it doesn’t necessarily have to be a deeply personal back story, but it’s nice to get greater insight into the way the collection came about, how the theme was applied, etc.

— Christine


This is only a snippet of a Beauty Article written by Christine

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