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We’ve reached the middle of the year! Do you feel like your 2019 has been half-empty or half-full? It’s always a good practice to stop for a moment and reflect on what’s you’ve done and plan ahead. That’s why we have all these mid-year reviews flooding in!

Coming just in time, Japan’s biggest beauty review site @cosme recently announced the winners of its “Best Cosmetics Awards 2019 – Mid-Year New Products.” Since results are based on product popularity among Japanese consumers, the award is widely recognized locally and internationally. Only new products launched from November 1, 2018 to April 30, 2019 are eligible for this award. Here goes the list!

Grand Prize

DECORTÉ’s Face Powder won the Grand Prize, meaning it was the most popular among all newly launched beauty products in Japan! The popularity of the Face Powder demonstrates the trend towards a natural-looking, bright and clear complexion. The second and third prizes were given to…


This is only a snippet of a Beauty Article written by Maureen N

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