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Japan just welcomed the birth of its new era on May 1st, when Crown Prince Naruhito succeeded the throne upon the abdication of his father Jōkō Akihito on April 30th.


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This is the first time in Japan’s history to start a new era with an abdication rather than the passing of a monarch. As part of the celebrations, the country recently enjoyed a 10-day Golden Week (the official celebration was May 1st, but there were other holidays so they added up to a long week off).

The new era’s name was announced on April 1st as Reiwa (令和), following the previous Heisei (平成) era. Plenty of merchandise centering around the new name suddenly popped up – from Coke and chips to songs and tees. But did you know that there’s also an official color scheme to celebrate the occasion?

The Reiwa Colors

Established in 1953, the Japan Fashion Color Association (JAFCA) is responsible for determining the official colors for imperial festivities like marriages….


This is only a snippet of a Beauty Article written by Maureen N

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