I’ve taken a much closer look at MyBeautyBrand and their product line, By.Me. I ordered a few pieces (which arrived very quickly) and used the weekend to test them out.
But first, what looked like an equality based influencer alternative at first glance looks very different digging deeper. The marketing is in effect an anti-influencer campaign that uses all the same methodology that standard influencing does while protesting all the while that they’re different. The website, MyBeautyBrand, encourages you to start your own ‘shop’ from which you’ll receive a commission if anyone buys from your shop (I’ve been through the mechanics of this and it’s an easy, well thought out set-up). If your sales are high, you have the opportunity to become part of a ‘select’ group (so much for equality) that take a shareholder stake in the brand. There’s no further detail on this (I suspect they haven’t figured out quite what that might look like). Commissions start…
This is only a snippet of a Beauty Article written by Jane
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