A more conscious routine can start as simply as replacing outdated rituals with new ones, little by little… 

Buy better. Know who makes your products. Invest in materials that can live a second life. These are the attitudes of the ‘20s that will be a real part of our collective psyche moving forward. In fashion and beauty, industry-wide trend forecasting surveys are showing that it’s the brands that have conscious, eco, and handmade elements that are going to thrive now that we, as consumers, have opened our eyes to the environmental impact of our shopping choices. 

In beauty, it’s an excuse to invest and actually treat yourself to ingredients that do no harm. Rather than grabbing that drugstore staple wrapped in plastic, filled with chemicals and splashed on carelessly without thinking twice, without any joy, there’s an environmental reason to invest in your routine. “I couldn’t go into business knowing I was contributing to the excess plastic…

This is only a snippet of a Beauty Article written by Arden Fanning Andrews

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