For this month’s Haul of Fame, we’ve unveiled the icon and legend that is Shiseido. This small but mighty entrant packs a punch and will bring your skincare stash to new heights with an innovative formula that can only be compared to beauty gold. Not only are we granting you access to one of beauty’s most alluring brands from the east, we’re lifting the lid on this true titan of beauty by sharing 10 reasons why Shiseido is THE headlining brand you need to know about…

1. Shiseido is an iconic J-beauty brand and pronounced ‘she-say-doe’

2. The brand stems back to 1872, whereby a man named Arinobu Fukuhara was working as chief pharmacist in a naval hospital when he and his colleagues founded the first Western-style pharmacy in Japan‪

3. The name Shiseido was chosen by Arinobu with the words taken from a passage in I Ching meaning, Do (堂): “house of”, Shi Sei (資生): “where everything is born”

4. In 1915, the son of Arinobu, Shinzo Fukuhara became the…

This is only a snippet of a Beauty Article written by Jemma Lamble

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