Aveda stylists stayed busy at New York Fashion Week Spring / Summer 2017. Take a look at what goes on behind the scenes, and see which Aveda products helped create the look at each show — including NEW Damage Remedy™ Split End Repair.

Aveda Global Creative Director Antoinette Beenders created a ripple effect at the TOME Spring/Summer 2017 show. The look for the show simply enhanced each girl’s natural style. Antoinette used Damage Remedy Split End Repair to seal split ends, and Thickening Tonic to plump up the hair.

For the TIBI Spring/Summer 2017 show at Industria Studios, Aveda Guest Artist Frank Rizzieri created a sophisticated style that’s a cinch to replicate. Incorporating belt-buckle ties, the low ponytail was given an extra polished look with Damage Remedy Split End Repair.

At the Hellessy show at Pier 59 Studios, Aveda Guest Artist Jon Reyman created messy-neat “French girl” hair. The hairstyle was prepped with a combination of Damage Remedy and Shampure Dry Shampoo for a flirty, matte look perfect for the runway.

Want to create your own runway looks at home? Click the link above to shop Aveda.


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