Few would argue that MAC Cosmetics has become the most popular makeup brand in the world today. Since their launch in Canada in 1985, they have grown in leaps and bounds to become the iconic fashion label they are today. This has certainly been helped by the glowing praise they’ve received from a variety of celebrities, including Dita von Teese, Pamela Anderson, Debbie Harry, Alexander McQueen, Fergie, and many others. They made the unusual decision of declaring the famous drag queen, RuPaul, the first ever “Face of MAC” when they had their “Who is the MAC girl?” campaign in 1994.
MAC Cosmetics has a wide range of products. Some of their flagship products include MAC Blush (including their MAC Barbie Blush range), MAC Lipstick, their legendary MAC Brushes, MAC eye liners and eye palettes, and for the hardcore fashionistas and makeup artists, the raw MAC pigments are perennially popular.
The range of MAC can be overwhelming for someone new to the brand, especially via their limited edition collections. They are constantly releasing new products lines and new colours. The downside of this is they are also constantly discontinuing products. Your favourite MAC blush might be here now, but gone tomorrow. Some of their limited edition collections in 2008 include Dazzleglass, Skinsheen, Naughty Nauticals, Studio Moisture, Heatherette, Strobe, Fafi and Slimshine. With each of them potentially having dozens of products, you can imagine the variety in the MAC line!
MAC Cosmetics are also known for their social conscience. They have a number of programs to help the community. In particular, MAC are involved in AIDS research. Their “Viva Glam” product line supports AIDS charities. This program has raised an impressive $100 million dollars, which shows that their commitment to thiscause is more than just lip service. In addition to this, they are known to manufacture their products using cruelty-free methods.
MAC maintain very strong links with their roots, the professional makeup artist, via the MAC Pro program. Paying members of the MAC Pro program, including models, makeup artists, photographers, and celebrities, receive a number of benefits including significant discounts on MAC products, professional support and discount MAC Cosmetics only available to pro members.
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