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Love Island makeup: Samira Mighty wear glamorous makeup [ITV]

New girl Alexandra Cane will no doubt have a huge impact on the beauty and fashion industry the minute she gets glamorous in the ITV villa, but some Love Island contestants, such as Georgia Steel and Megan Barton Hanson have already made an impression.

Whether the girls are rocking gorgeous high-street numbers or bold red lips, viewers of the popular show are desperate to get their hands on the looks.

And now one popular beauty brand has revealed a huge increase in sales when it comes to one product, and their dubbing the interest The Love Island Effect after scenes aired in the ITV2 villa.

The product in question is the Eye Foils from Lottie London, which the brand believe is due to The Ministry of Sound party, which saw the contestants decorate their faces in glitter and wear sparkly eyeshadow.

Love Island makeup: Megan Barton Hanson wears glittery eyeshadowLove Island makeup: Megan Barton Hanson wears glittery eyeshadow [ITV]

Love Island makeup: Georgia Steel reveals bold eyeshadowLove Island makeup: Georgia Steel reveals bold eyeshadow [ITV]

While it’s likely the girls’ eyeshadow was from Rimmel, who have stocked the villa with their makeup products, it would appear the choice of shimmery eyeshadow has had a ripple effect on the industry.

Lottie London revealed a whopping 70 per cent increase in sales following the party, due to the fact their Eye Foils offer a full coverage glitter look.

The Eye Foils are available in four shades, savage which is a pink, fire which is a blue, denied which is a silver, and faded which is a peach.

They work by applying the eyeshadow to the lid with a doe-foot applicator and gently blending the edges for a seamless transition into the crease.

Love Island makeup: Girl contestants spark rise in sales for glitter Eye FoilsLove Island makeup: Girl contestants spark rise in sales for glitter Eye Foils [Lottie London]

Love Island makeup: The Eye Foils come in four shadesLove Island makeup: The Eye Foils come in four shades [Lottie London]

Once set, the Eye Foils promise to not budge so you don’t experience a messy glitter fall out.

The Eye Foils cost £4.95 and Lottie London is available at Superdrug stores nationwide.


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