When Khloé Kardashian first proclaimed her love for the sky blue, teddy-shaped gummy SugarBearHair Vitamins, I was skeptical, but intrigued. Which is basically the story every time a Kardashian endorsement rolls out with an immaculately-filtered selfie on Instagram.
But this had Khloé‘s upload of approval—and. Besides, they promise longer and stronger hair, and they’re cute, so what’s really to lose?
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A callback to the Flinstone Gummies of my youth, they were 100% more enticing than the fish oil pills (or “gross” vitamins, as SugarBear likes to call them) gathering dust in my cabinet.
The SugarBearHair supplements come in a three-month, three-bottle package, the instructions being that you eat two gummy bears a day. Full disclosure: I’ve only tried a month’s worth at this point. And it’s important to note that as a brand, from the packaging to their language, they’re unicorns-and-rainbows-level saccharine—which might make it hard for a grown-ass woman to take seriously. But that wasn’t the case for this moderately-grown-ass woman. I was all in.
Flavored with natural berries, the SugarBears weren’t Haribo-Gold-level tasty and, okay, yeah, they were a liiiiittle chewy, but limiting myself to just two a day was actually kind of hard.
So Did They Work?
During the first few weeks, I didn’t really see a difference in my hair. Though my mane is kind of crazy—i.e. processed, curly, frizzy, and big—so it’s inherently hard to tell. But hand to heart, over the last week I’ve been struck by how much better my curls look. They’re tighter, shinier, softer, and overall look less frizzy/damaged. My hair also seems longer, despite having more compact curls.
The only difference in my routine? These gummies. Okay, and a little bit of Oribe’s Styling Crème. But considering the SugarBears are carefully formulated with biotin, folic acid, and Vitamin D—all linked to hair growth and health—it makes *total* sense.
At $84, the SugarBearHair system isn’t cheap, but if you’re desperate for hair repair, it’s an easy way to introduce more nutrients into your diet. Just don’t expect a Khloé or Kylie/Kim (they’ve since endorsed them as well) mane in the end. The way I see it, it’s all about improving what you’ve already got.
SugarBearHair Vitamins, 3 Months, $83.99; sugarbearhair.com.
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