AHLEN, Germany, Jul 03, 2017 (BUSINESS WIRE) —
LR Health & Beauty has been developing and manufacturing Aloe Vera
products for 15 years. They are the key growth drivers of the
internationally operating multi-level marketing company based in Ahlen
(Westphalia, Germany). “The demand for our Aloe Vera care products
steadily increased over the past years. Currently, they make up about 20
percent of our core business. They are an important part of our
partners’ daily business. In order to meet the high demand in the
future, we are updating our Aloe Vera portfolio and are expanding our
production capacities”, states Dr. Thomas Stoffmehl, CEO of LR Health &
Beauty. As of 1 July, the company has launched the new LR ALOE VIA brand
with a range of 40 care products for the whole family. In addition, LR
is building a new production site for Aloe Vera Drinking Gels at its
headquarters in Ahlen. Both projects are part of the sustainable growth
strategy. The investment in the site amounts to EUR 10 million.

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The development and production of Aloe Vera products is one of the core
competencies of LR Health & Beauty. Since 2002, the company has sold
more than 55 million litres of Aloe Vera Drinking Gels as well as 70
million Aloe Vera care products. Processing 12,000 tonnes of Aloe Vera
leafs per year, LR is among the world’s largest manufacturers of Aloe
Vera products. The Research and Development Department at the
headquarters in Ahlen is continuously developing the products further.
15 years of Aloe Vera expertise are reflected in the new LR ALOE VIA
brand which covers the areas of care, cleansing and regeneration. The
product variety ranges from the main lines Face Care, Body Care, Special
Care and Oral Care through to the sub-lines Hair Care, Men Care and Baby

For all Aloe Vera products, LR exclusively uses the pure leaf gel of the
plants which is sourced in Mexico by LR. Controlled manufacturing
processes are top priority – from cultivation through to processing in
Germany. “The quality of our Aloe Vera products can be recognised by the
high content of pure leaf filet. In contrast to care series sold in drug
stores, our products feature a particularly high Aloe Vera content –
most of the products count between 30 and 60 percent. This content is
shown on the packaging and thus also transparently visible for the
consumer”, states Dr. Thomas Stoffmehl.

All products comply with strict quality standards. Regular inspections
by the International Aloe Science Council (ISAC) ensure high Aloe Vera
quality, from cultivation to processing. All care products are tested
for skin tolerability by the independent Dermatest institute. SGS
INSTITUT FRESNIUS tests the Drinking Gels, carries out blind testing and
inspects the batches as well as the hygiene conditions.

LR Health & Beauty

Under the motto “More quality for
your life“, the LR Group with headquarters in Ahlen/Westphalia produces
and markets more than 600 health and beauty products in 28 countries.
This includes body care and cosmetic products, perfumes and dietary
supplements. In the fragrance segment, the company, which was founded in
1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova
and Guido Maria Kretschmer. With more than 1,200 employees and thousands
of registered sales partners and customers, LR is one of Europe’s
leading direct sales enterprises. LR’s strong market position is based
above all on a high-quality product range and an attractive bonus and
training plan which is unsurpassed in the industry. In 2009, LR
established the LR Global Kids Fund which provides efficient and
unbureaucratic support for deprived children and their families in many
different countries around the world in cooperation with local

View source version on businesswire.com: http://www.businesswire.com/news/home/20170703005014/en/

SOURCE: LR Health & Beauty”>
<Property FormalName=”PrimaryTwitterHandle” Value=”@lrworld

LR Health & Beauty

Almut Kellermeyer
Head of PR /
Public Affairs
Tel: +49 2382 70 60 114
Email: a.kellermeyer@LRworld.com
Agentur für Kommunikation GmbH

Mieke Meimbresse
Tel. + 49
69 955264-33
Email: m.meimbresse@impact.ag

Copyright Business Wire 2017

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