With the rise of microblading and full-on arch transplants, brows are an entirely new art form in 2017. These cutting-edge innovations are providing solid alternatives to having to fill your arches in each morning—but the latest one going viral is innnnteresting…to say the least.

Presenting: Brow wigs. That’s right, the internet is in a tizzy over the fact that you can glue an arched hair piece to your brow bone in non-committal, instantly-gratifying fashion.

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While eyebrow wigs aren’t technically a new beauty development, celebrity makeup artist Hung Vanngo injected it into this week’s zeitgeist by posting a video of a woman having a brow wig applied to her sparse arch area with the hashtag #sold.

#sold ????

A post shared by Hung Vanngo (@hungvanngo) on

There may have been a few naysayers in the comment section, but we’re here for brow wigs so long as they’re a proper match and well-executed. Not only can they save us precious time getting ready in the morning, they may serve an even larger purpose for those who suffer hair loss due to cancer treatments or illnesses like alopecia.

So if you’re looking to achieve fuller brows–regardless of the reason–brands like Tiffani Chanel and Cardani offer affordable, natural-looking options that are super easy to apply. Just remove your makeup, apply lash glue to the brow bone area, adhere them to your face, and voilà! You’ve got yourself a new set of bold, bushy brows.

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