Brazil is the world’s third largest consumer of cosmetics, thanks in part to environmentally conscious beauty powerhouse NaturaBrasil. Founded in 1969, Natura reaches a reported 100 million people and lives in nearly 60% of Brazilian homes. Best of all, each and every one of the skin, hair and body products are formulated without parabens, sulfates, and animal ingredients.

What really sets the brand apart is their commitment to sustainability–Natura works with over 30 local communities in the Amazon to grow and harvest nourishing ingredients like açaí, cacau, and maracuja without damaging the environment.

Natura is now available stateside at the first flagship location in New York City and online as of last month. Click through for our favorite products from the collection.

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