At Aveda, we like to define ourselves both by what we are … and by what we are NOT.
We are cruelty-free. We are naturally derived. We are certified organic and source our ingredients from sustainable or renewable plant-based origins. Our packaging is responsible. And our main manufacturing facility in Minnesota is wind-powered.
On the other hand, here’s what we are NOT. We are not indifferent about our impact on the environment. (We’ll never be). We don’t use animal-derived ingredients on the overwhelming majority of our products. And we formulate all our products without chemicals like parabens, phthalates and sodium lauryl sulfate.
At Aveda, we don’t compromise on our values. Every single product of ours is a testament to that.
Learn more about our commitment to the environment here: